Location: Portland or DC Office or Remote US

Position Status: Full-Time, Exempt, Regular

Salary Level: HQ6 - Starting salary for this role will be $88k/annualized, commensurate on experience

About Mercy Corps

Mercy Corps is powered by the belief that a better world is possible. To do this, we know our teams do their best work when they are diverse and every team member feels that they belong. We welcome diverse backgrounds, perspectives, and skills so that we can be stronger and have long-term impact.

Department

The Marketing & Communications departmentu2019s purpose is to amplify and support Mercy Corpsu2019 mission by raising flexible funds, strengthening supporter partnerships and raising our global profile and influence, and fostering team collaboration and connectivity.u00A0

We boldly share Mercy Corpsu2019 global impact with our audiences, with a focus on building trust, engagement and long-term relationships among our global team members and with our supporters. We inspire financial support and partnership through transparency, inclusivity, creativity and best-in-class storytelling. We work across teams to protect Mercy Corpsu2019 reputation and safeguard our ability to operate.

The role of the Marketing team is to guide the direction of Mercy Corps global brand and develop and implement strategies to promote brand awareness and drive a sustainable base of unrestricted financial support, particularly among mass-market supporter audiences.

The Role

The Digital Marketing Manager is responsible for planning and implementing digital fundraising and engagement strategies to connect donors, prospective donors, and other key constituents to Mercy Corps through online platforms, with a primary focus on paid and organic social media networks. This position works with multiple internal teams, as well as with our external digital fundraising agency partner, to develop strategic guidance and recommendations, then turn those into audience engagement, lead generation, and fundraising success. They are responsible for managing the creation ofu00A0 opportunities to extend the Mercy Corps brand through organic and paid media channels, and for using social analytics tools to understand the impact of campaigns and investments.

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Essential Responsibilities

STRATEGY

• With the Director of Direct Marketing, lead on planning and implementing annual and multi-year strategies to maximize audience growth, community engagement, and achieving fundraising goals, ensuring that acquisition, conversion, retention, and upgrade strategies are executed efficiently, accurately, and with a focus on the donor experience.
• Look for opportunities to create cross-channel experiences and align online and offline direct marketing programs to create audience-focused experiences.
• Guide, review, and assess annual, quarterly, and monthly channel plans for organic social and paid media, some developed in partnership with digital fundraising agency, recommend refinements and optimizations. Analyze results and develop iterations in pursuit of continued success.
• Research and identify current and emerging trends in digital paid media programs, online marketing, fundraising, and user behavior, and bring new ideas to the team. Stay up-to-date on platform changes, emerging platforms, new technologies, and industry best practices.

CONTENT CREATION AND CHANNEL MANAGEMENT

• Manage digital fundraising agency adaptation of strategies into specific documented plans that include timelines, content strategy, channel selection, offers, ask strings, segmentation, testing and projected response rates and revenue. Maintain fundraising guidelines/standards and offer compliance.
• Guide paid media content creation in coordination with other fundraising channels and brand content strategy; manage ads ideation and creation process with digital fundraising agency and internal Creative Team.
• Oversee paid media ad placement executed by digital agency partner, review targeting and optimization strategies, collaborate on iterative refinements to campaigns.
• Lead development of comprehensive organic social media strategy in partnership with Direct Marketing leadership, oversee management of organic social media editorial calendar, planning and execution, and community management to further strategic goals.
• Ensure excellent program quality by regularly monitoring, troubleshooting issues, and reviewing all content elements and ad placements for accuracy and function; regularly evaluate paid media systems and processes to ensure maximum efficiency and revenue.
• With the Director of Direct Marketing, support the development of annual budgets, revenue and new donor acquisition goals; maintain the projection, tracking, and approval of expenses.
• Work with Director of Direct Marketing and Development Operations team members to assess and implement improvements to existing back-end processes and procedures, including invoice reconciliation and payment options with vendors.

ANALYTICS AND REPORTING

• Analyze and report on progress to goals and effectiveness of specific channels, campaigns, platforms, tactics, and vendor performance; adapt plans based on analysis.
• Regularly provide lead generation and fundraising analytics reporting to Director of Direct Marketing, Managing Director - Marketing, and senior Marketing leadership as requested.

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CROSS-TEAM SUPPORT

• Optimize opportunities between Mercy Corpsu2019 Organic Social Media and Paid Media programs, repurposing content, sharing audience, and boosting organic content for visibility and engagement.
• Collaborate with Email Marketing Manager and Direct Mail Manager to ensure cross-channel alignment in our user experience. Look for opportunities to co-target or create moments of content alignment.
• Cross-train on email marketing processes to provide business continuity coverage.
• Other responsibilities as assigned.

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Supervisory Responsibility

Social Media Manager, Social Media Coordinator

Accountability

Reports Directly To: Director of Direct Marketing

Works Directly With: Mass Market Direct Marketing, Brand Marketing & Content Strategy, Creative Team, Marketing Operations, Development Operations.u00A0

Accountability to Participants and Stakeholders

Mercy Corps team members are expected to support all efforts toward accountability, specifically to our program participants, community partners, other stakeholders, and to international standards guiding international relief and development work. We are committed to actively engaging communities as equal partners in the design, monitoring and evaluation of our field projects.

Minimum Qualifications & Transferable Skills

• Bachelor's degree in Marketing, Communications, or other relevant field, or equivalent experience.
• 5+ years of paid social media experience that demonstrates progressive levels of responsibility and expertise, preferably with experience in nonprofit fundraising including a thorough understanding of fundraising practices and ethics.
• Deep understanding of the paid social media universe, including Facebook, Instagram, Twitter, LinkedIn, as well as video-based platforms, emerging platforms, and fixed-cost lead generation, familiarity with digital ad co-ops a plus.
• Strong analytical skills and a bias toward data-driven decision-making to design solutions and to adapt those solutions in response to new/additional data. Experience analyzing and reporting on data; data organization and visualization.
• Excellent verbal and written communication skills with the ability to think strategically.
• Exceptional attention to detail.
• Experience working with digital marketing agencies preferred.
• Some evening and weekend work may be required, particularly in emergency response moments.

Success Factors

• Is an experienced team leader with a passion for managing and developing a high-performing team in a fast paced environment.
• Is a creative AND analytical thinker; someone data-driven that can bring the brand to life in ways that emotionally connect with supporters.
• Is detail oriented, and a self-starter.
• Has well-honed strategic-thinking skills, using appropriate data to drive decisions. You notice gaps and opportunities sooner than most, and get out ahead of them with solutions.
• Meticulous about details, outstanding with written communication, and skilled at editing ad copy and search strings for accuracy, compliance, clarity, and length.
• Has the ability to own a project from planning through development, implementation, and analysis.
• Can work well under deadlines.
• You embrace the Mercy Corps mission and share our sense of urgency about the global issues central to our work.

Living Conditions / Environmental Conditions

This position requires very limited travel.

Ongoing Learning

In support of our belief that learning organizations are more effective, efficient and relevant to the communities we serve, we empower all team members to dedicate 5% of their time to learning activities that further their personal and/or professional growth and development.

Diversity, Equity & Inclusion

Achieving our mission begins with how we build our team and work together. Through our commitment to enriching our organization with people of different origins, beliefs, backgrounds, and ways of thinking, we are better able to leverage the collective power of our teams and solve the worldu2019s most complex challenges. We strive for a culture of trust and respect, where everyone contributes their perspectives and authentic selves, reaches their potential as individuals and teams, and collaborates to do the best work of their lives.

We recognize that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive than we are today.

Equal Employment Opportunity

Mercy Corps is an equal opportunity employer that does not tolerate discrimination on any basis. We actively seek out diverse backgrounds, perspectives, and skills so that we can be collectively stronger and have sustained global impact.

We are committed to providing an environment of respect and psychological safety where equal employment opportunities are available to all. We do not engage in or tolerate discrimination on the basis of race, color, gender identity, gender expression, religion, age, sexual orientation, national or ethnic origin, disability (including HIV/AIDS status), marital status, military veteran status or any other protected group in the locations where we work.

Safeguarding & Ethics

Mercy Corps is committed to ensuring that all individuals we come into contact with through our work, whether team members, community members, program participants or others, are treated with respect and dignity. We are committed to the core principles regarding prevention of sexual exploitation and abuse laid out by the UN Secretary General and IASC and have signed on to the Interagency Misconduct Disclosure Scheme . We will not tolerate child abuse, sexual exploitation, abuse, or harassment by or of our team members. As part of our commitment to a safe and inclusive work environment, team members are expected to conduct themselves in a professional manner, respect local laws and customs, and to adhere to Mercy Corps Code of Conduct Policies and values at all times. Team members are required to complete mandatory Code of Conduct elearning courses upon hire and on an annual basis.

As a safeguarding measure, Mercy Corps screens all potential US-Based employees. This is done following the conclusion of recruitment and prior to assuming full employment.

Our screening process is designed to be transparent and completed in partnership with new Team Members. You will have the opportunity to disclose any prior convictions at the conclusion of the recruitment process before the check is initiated. We ask that you do not disclose any prior convictions in your application materials or during the recruitment process.

Covid-19 Vaccine Policy for US-Based Employees

Mercy Corps has determined that, in an effort to protect the health, safety, and well-being of all Mercy Corps employees working in the United States, all U.S.-based employees must be fully vaccinated for COVID-19, regardless of prior COVID-19 infection status. This policy is necessary to ensure not only the safety of our workforce, but the ongoing functionality of the organization.

This policy will be revised as needed to comply with federal, state, and local requirements, and to respond to changing guidance from public health authorities.

For new employees this requirement goes into effect within 10 business days of employment.u00A0 Team members that travel are expected to comply with host-country requirements, including vaccinations.u00A0 Failure to comply may impact your employment.u00A0 Proof of vaccination or exemption must be provided.